The client, Visit Belfast, is the official destination marketing organization for Northern Ireland’s capital city, core mission involves promoting Belfast as a premier tourist destination, providing comprehensive visitor information, marketing local attractions and events, and supporting regional tourism businesses.
To promote tourism in the Belfast area, Visit Belfast sought a new travel guide that would showcase its eight most popular destinations, plus offer insights into two notable Game of Thrones filming locations via a sidebar.
Throughout the magazine, I utilized high-quality photography and engaging written content to convey the unique character of each location. These elements work together to capture Belfast’s distinctive charm, from its friendly atmosphere to its street art, offering readers an immersive experience of this captivating city.
You can see the final travel guide here.