Triangle Spa engaged my services to develop a holistic branding project for their new spa, encompassing naming, visual identity development, and initial product conceptualization.
After extensive brainstorming and research, I selected “Healing Hands” as the spa’s name, complemented by the tagline “Where Comfort Meets Care.” The branding concept focused on creating an accessible, luxurious, and affordable spa experience that is welcoming to all clients. With the name and concept established, I generated multiple logo thumbnails and digital roughs to visually represent the brand’s identity.
I sketched 50 thumbnails and developed 10 roughs for the logo, but ultimately discarded these initial concepts as they felt cliché. Instead, I focused on manipulating the letter “H” to craft a more distinctive design.
Following that, I developed a branding guide detailing the official colors, fonts, and logos for Healing Hands.
The branding strategy aimed to position “Healing Hands” as a spa that balances luxury with inclusivity, emphasizing comfort and attentive care. This approach sought to differentiate the spa in a competitive market by appealing to a broad clientele seeking high-quality, accessible wellness services. The project culminated in designing a branded product for sale at the spa, further reinforcing the brand’s identity and offering an additional revenue stream.
Product Design
Product Packaging
Healing Hands chose to offer a range of hand and body lotions as a featured product.
Die Cut Box
Spa Booklet
The project also involved designing a spa booklet. You can see the final booklet here.
Large-scale Project
Additionally, the project included designing a van wrap.
Social Media Campaign
Finally, I created a social media campaign for Instagram to promote the spa.
Throughout the project, I maintained consistency to ensure everything was coordinated seamlessly. I utilized high-quality stock images that complemented each other and used a diverse range of models.